31 Miles From Home


Most foodies and Locavores have heard of the 100 Mile Food Diet. This was started by Canadian writers Alisa Smith and JB MacKinnon in 2007, when articles documenting their experience eating foods from within a 100 miles of home for one year were published. These articles later formed the basis of a book The 100-Mile Diet: A Year of Local Eating. Since then, this diet has become more of a movement that has been explored and followed internationally. 100 miles equals approximately 160 kilometres. Depending on your location, a 100 mile diet in Australia could easily be achieved, however certain foods of course could prove difficult. I am probably bias but I think Brisbane is a perfect city to try this diet. A number of fertile valleys (both fruit and salad bowls) exist in a short radius of Brisbane. The Tweed region of Northern Rivers provides coffee, tropical fruit, rice and nuts.  Mt Tamborine with it’s volcanic fertility is popping with fresh produce (also coffee and alcohol), the Sunshine Coast is a similarly blessed region. I believe in purchasing locally where possible but unless you are living near a Garden of Eden there is likely to be some things that simply don’t grow or survive well in your region. Travelling around Australia I bore witness to the incredibly diverse country that I live in. Just over the next hill and around a corner, the landscape can dramatically change. It was lovely to see villages and towns thriving within a particular industry and farm gates and farmers markets bursting with local harvests specific to that region.

Maldon 50K Local

I don’t want to discuss the merits and flaws of the 100 mile food diet. I think the concept is thought provoking and a challenge worthy measure. This is more a lovely segue into a marvelous shop called Maldon 50k Local I discovered  in Maldon, Victoria. I was in town for the annual Folk Festival at the start of November.

It is an unassuming corner store right on the main street in Maldon that sells products sourced within a 50 kilometre radius of Maldon. 50 kilometres (31 miles) is admirably ambitious and totally awesome! The shop supports more than 30 small scale produce growers and makers that operate from within 50 kilometres of Maldon. By dealing directly with suppliers, they are able to decrease overheads, increase freshness and pay a fair price so the producers can remain viable. A poster on the wall proclaims that Maldon 50K Local is helping solve the problem of where our food will come from in the future, by securing local food now. Another sign stipulates the amount of kilometres various products have travelled, for example verjuice (10km), eggs (20km), apricots (14km) and olive oil (2km).

Peanut Buttter

Anzac Biscuits

Coffee Grinder

I love this shop and could have happily spent hours browsing and chatting to the owner. At the time of our visit the store owner was engaged in a lively conversation with a customer regarding sourcing local pork. I happily snapped photos, bought some coffee, spinach and eggs and we went on our way.

Tomato Relish

Maldon 50k Local Pantry Shelves


Local Lemons

Fresh Eggs

Maldon 50k Local



The majority (80-90%) of the products available are from within a 50 kilometre radius from Maldon. The rest (such as Milk & Citrus) is all from Victoria.

Melbourne Produce

The produce on this table is sourced from the Melbourne Market in a transport sharing arrangement with Castlemaine Fresh Produce.


Farmhouse Museli


The shop space was originally an old bakery  built in 1866.

I am so impressed that a shop like this exists. It was no doubt very influential in my loud proclamation that evening that ‘I could live in Maldon’. I accept we did not see the real Maldon as we visited during the peak flurry and excitement of the Maldon Folk Festival. The town was swelling with people, music, activities and food.

Historic Buildings

No free tables

Impromtu Street Jamming

Courtyard Pop Up Cafe

Maldon Township

Supporting local makes good sense and for foodies it is also right on the trend. Funny to think food miles is treated as a novel concept, a selling point in itself.  Jump back a hundred years ago,  and local is probably all you could expect from your grocer in a small remote town such as Maldon.


3 thoughts on “31 Miles From Home

  1. Anne G says:

    Love this story! I’m sure you know but Food Connect Brisbane would be a perfect partner to help you on any 100 km quest to get the paddock to plate distance down.

    • Isabella says:

      Hi Anne – thanks for the love 🙂 I totally agree about Food Connect and I am a fan. While I lived in Brisbane I loved the surprise of opening my mix gourmet box each week and creating recipes around it. I am now living in the Granite Belt region of Queensland and enjoying the four seasons that cool climate living brings.

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